Yubico, the inventor of the YubiKey (security key), makes secure login easy and available for everyone. Backed by major investors like Andreessen Horowitz, Meritech Capital, AMF, and Marc Benioff, CEO of Salesforce, the company is led by an inspirational female CEO and founder. Millions of individuals in over 160+ countries rely on the YubiKey to protect their accounts, and companies like Google, Facebook, Twitter, and the U.S. State Government rely on our technology to keep their employees secure. We are a multinational, fast-growing company offering an opportunity to bring your ideas to life with our global team.
At Yubico, we offer:Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority. There are some roles, however, that do require onsite presence in one of our local offices and you can find specific details on those respective job descriptions.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here
.The Role:Come and join our EMEA/APJ marketing team! We are currently looking to hire a Digital Marketing Manager to help us grow and expand our digital presence in EMEA/APJ. We are growing fast and, with us, you will also have the opportunity to develop.You will play a key role in defining and executing the digital marketing strategy. Your main focus will be business-to-business (B2B) demand generation. You will also be working with expanding our business to consumer (B2C) marketing. As the Digital Marketing Manager you will be responsible for the analysis of digital marketing strategies and tactics to identify opportunities for KPI-focused improvements. You will be responsible for the digital marketing strategy, hands-on execution, and result measurement. To be successful, you’ll be a self-starter who enjoys being the go-to for all things digital marketing. You are both strategic and hands-on helping us build our vision.You will be part of the Marketing team based in Sweden and work in cross-functional teams around the world.
Tasks Responsibilities:
- Own and execute the digital marketing strategy and plan for EMEA/APJ (8-10 markets).
- Analyze data to identify, communicate, and execute recommendations related to digital advertising.
- Maintain and update budgets and dashboards to provide broader insights into areas of success and areas for improvement.
- Research and manage digital marketing KPI benchmarks, targets, and metrics.
- Coordinate with cross-functional teams to design, create and execute digital marketing campaigns.
- Coordinate with our digital marketing agencies.
- Work with our creative team to make sure our digital presence performs to, or above, benchmarks.
- Work with our social media team to stay abreast of social and influencer programs, and align to digital marketing tactics.
- Understand changing and different priorities depending on territories and how these impact local marketing strategies.
Skills Experiences:
- Proven work experience, minimum 3-5 years in a digital/performance marketing role.
- Professional working proficiency in English (written and verbal), Swedish is not required.
- Experience in B2B digital marketing including (at least 2 out of below) hands-on management of paid media: social, SEM, display, online video, or affiliate marketing.
- Proven organizational and prioritization skills with strong attention to detail and deadlines.
- Comfortable with project management across multiple teams and workstreams.
- Problem-solving attitude.
- Comfortable managing external partners and agencies.
- Strong analytical skills and work experience within Google Analytics (GA).
Preferred Qualifications:
- Familiarity with GDPR and related regulations.
- Experience with Account-Based Marketing (ABM