Job Description
Acast was founded in 2014 and is one of the most eminent podcast platforms, and a pioneer in the openpodcast ecosystem, connecting all podcasting stakeholders to one common software infrastructure.Through its infrastructure, Acast allows advertisers to efficiently target an engaged audience of listenersthrough dynamic ad insertion, while podcasters are given access to a range of monetization opportunities andthe necessary tools to expand their listener base.The company has a global footprint across 12 countries and, during 2020, had approximately three billionlistens on Acast-connected podcasts. Today, Acast hosts more than 30,000 shows. Acast’s headquarters are located in Stockholm, Sweden and the Company has nine local subsidiariesincluding UK, US, Australia, Norway, France, Germany, Ireland, Mexico and Canada.
About the roleWe have a new opportunity for a talented PR and marketing expert to join our Nordic PR amp; Marketing team. You will be responsible for driving both consumer and trade PR activities, trade marketing activities, events and digital campaigns across the Nordic region including Sweden, Norway and Denmark. Based out of our Stockholm office (and remote), you will partner with our local podcaster relations and sales teams to help increase the number of both podcasters and advertisers choosing Acast. Reporting into the Nordics Managing Director, you will also manage and be supported by the Nordic PR amp; Marketing Coordinator. This opportunity is suited to someone who loves podcasts and has a strong grasp of the podcasting space and the ability to juggle multiple projects at once. The role would suit a PR agency Account Manager looking to take the next step in a career in-house, or an in-house PR amp; Marketing professional looking to progress and join a thriving, fast-moving industry
How will you contribute?PR/Comms• Create and maintain relationships with relevant influencers, journalists and digital community leaders to raise the profile of Acast and our work• Maintain strong relationships with the relevant trade media to ensure Acast is top of mind for media coverage• Monitor press stories relating to the company and its brand and competitors • Maximizing opportunities for positive PR• Track and analyze PR metrics and success• Develop, write, and edit materials such as press releases, Qamp;As, briefing documents, fact sheets, bylined articles and presentations• Ensure timely follow-up for press inquiries and interview requests and oversee press interviews, video shoots and demos with spokespeople
Marketing• Create and edit blogs, newsletters, web and social media copy/content and press releases, and other written materials as required• Maintain a speaking calendar for the Acast Nordics leadership team• Coordinate events and other activations in the Nordics market and oversee any relevant award entries• Localize global marketing campaigns for the Nordics market and oversee local marketing budgets
Events • Support the Nordicsteams on executing owned events, both internal and external. Examples could be agency activations, attending trade events, putting together education panels, hosting live podcast events, etc.• Oversee and coordinate a calendar of events for the Nordic team to sponsor or speaking engagements
The ideal skills for this role include:• Minimum 2-3 years of PR experience in-house or agency is ideal• Previous experience writing and pitching press releases and data-led stories to media• Fully conversant in digital and social media and experience within community management such as Facebook Ads Manager, Instagram, or other social media• You have well-developed and well-maintained media relationships• Fantastic organizational and decision-making skills and an innate ability to manage multiple projects at once• The ability to thrive in a fast-paced and deadline-oriented startup environment• You are collaborative and have the ability to works as part of a global team, and also with brand, product, community and social media teams on product launches and marketing campaigns• A keen interest and natural affinity for streaming media, podcasting, audio, and techWhy Acast?• The world’s biggest podcast company with the very best talent to collaborate with• An incredible learning opportunity - Working with all departments• The opportunity to progress your career in different directions• One of the hottest mediums right now• Innovative and buzzy workplace, named one of Campaign Magazine’s Best Places to work 2020• Unrivalled team culture• Rewarding, fulfilling amp; hugely enjoyable
Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful
Job Specification