Viva Wallet is the first European payment fintech disruptor entirely cloud based over Microsoft Azure since 2010, now located in 23 EU countries. We devote ourselves to create a wonderful easier experience to businesses of all sizes, innovative acquiring and issuing services through terminals, Viva Wallet POS app and payment gateways for online stores. Furthemore, we offer business accounts with local IBAN and a business Viva Wallet Mastercard.
We are looking for an experienced and results-oriented eCommerce Specialist to drive a well-structured and effective strategy for our own domain with a proven track record of success. The primary goal of the role is to improve the performance of our website, through a combination of technical and creative thinking., A/B testing, applying industry best practices and data-driven methodology. The ideal candidate will be proven and self-motivated with advanced skills driving highest impact for the company.
Requirements
- Bachelor’s degree
- 2+ years of experience in eCommerce environment
- Proven experience in successfully developing and executing SEO strategies and campaigns (at minimum 2 years)
- Excellent English language knowledge
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs
- Advanced working knowledge of data web and app analytics tools amp; Google Tag Manager
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- A functional understanding of Html, CSS, Javascript amp; how they impact SEO performance
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Responsibilities:
- Conduct analysis and present recommendations for website and app optimization to drive traffic and sales·
- Conduct competitive keyword research and other methods to discover optimal keyword targets appropriate to our business needs.
- Identify the profile of the ideal target for our company and align SEO strategies and tactics accordingly.
- Conduct content gap analyses and develop content creation strategies/roadmaps
- Manage organic search strategies including regular site audits, localization, comprehensive keyword research, inbound link generation, content generation, and competitive analysis.
- Manage, optimize and upload content on Viva’s global website
- Track and analyze technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement
- Manage link building campaigns, and conduct back-link profile analysis across all domains
- Establish metrics and reports to measure success and new opportunities.
- Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the fintech industry to develop winning strategies
- Review SEO metrics against expected results, measure channel effectiveness.
- Proactively recommend and implement changes as necessary, including the setup of correct tagging and tracking mechanisms when appropriate.
- Proven experience with digital assets, content rich media, social media applications that delivers effective support for sales campaigns
Benefits
We are offering an attractive competitive salary and the opportunity for a rapid career development, working closely with a highly motivated team in a dynamic and fast- paced environment.