Yubico, the inventor of theYubiKey, the world's first and leading security key, makes secure login easy and available for everyone. The company was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Customers include 30% of Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries, relying on Yubico technology to secure access to computers, online services and mobile apps. The company is located in 14 countries with headquarters in Stockholm, Sweden and Santa Clara, CA. We are a diverse, multinational, fast-growing company fueled by a strong company culture and our mission to make the internet safer for all.
At Yubico, we offer:Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here
.The Role:
Reporting to the Senior Director of Partner and Channel Marketing, will be vital in accelerating Yubico’s revenue pipeline by scaling our marketing engagements and building brand awareness with our strategic channel partners, with a particular focus on driving adoption of phishing-resistant MFA within enterprises. This leader will own the EMEA channel marketing plan and execute it in accordance with the global channel strategy. This role will engage with multiple distributors and resellers in key markets within EMEA to develop annual marketing plans aligned to business goals.
The Channel Marketing Senior Manager, based in Europe (Northern Europe preferred), will be responsible for creating, executing and optimizing the EMEA channel marketing strategy in coordination with the global channel marketing strategy to drive revenue pipeline for the company.Strategy and Planning:
- Develop annual channel partner specific marketing plans that include go-to-market (GTM) strategies, marketing objectives, messaging and marketing mix in collaboration with Channel Sales leads
- Manage annual channel partner specific budget that ladders into the overall Partner and Channel team budget
- Able to influence high priority partners and integrate Yubico motions with partner business objectives
- Report out results to Marketing, Sales, Channel Sales, and leadership
Channel Program and Yubico/Partner Campaign Development:
- Develop and implement impactful channel marketing plans to and through high priority strategic channel partners that contribute to the Channel Sales goals and market growth
- Plan and execute channel partner-focused events, such as workshops, webinars, lunch and learns, and channel partner trade shows
- Build enablement materials in collaboration with Solutions, Channel, and Sales Ops teams including pitch decks, co-sell sheets, videos, Best Practice Guides, etc.
- Curation of inbound marketing assets and messaging for syndication to channel partner websites, newsletters and social media channels
- Drive content creation in collaboration with the Product Marketing and Design and Creative team on localized marketing and enablement materials to deliver impactful marketing assets
- Partner with Channel Managers, Business Development Reps, and Events team on best practices to ensure that teams are aware, prepared and accountable for follow-up actions and pipeline opportunities generated from the GTM programs/
- Partner closely with our product team to create and deliver training programs to educate channel partners on product features, benefits, and joint value messages
Analytics and Measurement:
- Ensure that all GTM programs have clear and measurable success metrics, partnering with Marketing Operations to ensure the measurement plan and infrastructure are in place, and championing a "test and learn" optimization approach
- Track and measure the effectiveness of channel marketing campaigns by partners and programs, using data to make informed decisions
- Analyze key performance indicators (KPIs) such as lead generation, pipeline attribution, a